CI Chatter

August, 2011 Posts

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The importance of colour in branding

Colour is one of the strongest and most significant considerations in branding. Colour attracts the eye and can have a strong impact on people’s emotions, moods and judgement. Choosing the right colour(s) for your brand is crucial in delivering the correct message and greatly increasing your brands awareness and success.
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Let your website generate the business for you

I’m sure many small business owners ask themselves this question. What can a website do that an ad in the yellow pages can’t? Well, it may be hard to realize but the internet is now one of the largest form of advertising. read-more-arrowContinue Reading


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Should I have a mobile website?

Yes, of course you should. Almost 60 million iPhones have been sold to date, and around 160,000 Android Smartphones are activated everyday. You would have to be crazy not to have your site available to the millions of users worldwide that are surfing the net on their smart phones.
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Julia Roberts L’Oreal ads banned for being too airbrushed

Photoshop has been in the news recently for all the wrong reasons. We all have at some point in time received and seen the email which contains before and after photos of models and movie stars with the Photoshop retouching that has been done to them. This was an example of taking Photoshop retouching too far.
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Is the cost of retailing online really that expensive?

Short answer is no. It is often questioned though… If you’re looking to retail online, don’t go in thinking you can do it for $500, because you can’t. The fact is you need to spend big, just not quite as big as a retail store.
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