CI Chatter

Julia Roberts L’Oreal ads banned for being too airbrushed

Photoshop has been in the news recently for all the wrong reasons. We all have at some point in time received and seen the email which contains before and after photos of models and movie stars with the Photoshop retouching that has been done to them. This was an example of taking Photoshop retouching too far.

http://www.theage.com.au/lifestyle/beauty/pictures–dont-reflect-reality-julia-roberts-ad-given-the-brush-off-by-watchdog-20110727-1hz9s.html

The work that we do at Corporate Image ranges from colour correction, fixing blemishes up to removing whole objects from a photo where reshooting is no longer an option.

Below are a examples of what can be done in-house…

There are a few rules which I follow and will happily recommend. Use adjustment layers instead when making changes. This will allow you to delete the changes if you are not happy with them. It will avoid damaging the original photo.

Another is to clone in different layers to keep from damaging the original photo. It is as simple as selecting ‘Sample all layers’ in the tool bar (CS4), with the clone stamp tool selected.

There are a lot of tutorials on the web but at the end of the day, it will depend on what tools the user is comfortable with. The tip is to experiment with other tools you wouldn’t normally use.

Click on the link below to see some awesome Photoshop work created for ads.
http://creativebits.org/inspiration/ads_great_photoshop_work