CI Chatter

My Top 10 Most Memorable Brands of the Morning!

From the time we wake to the time we go to work; get home and go to sleep. Everyday we are subjected to thousands of brands directly or indirectly whether we like it or not. Not only do we visually experience brands, we also hear, smell and subconsciously interact with brands.

Today was no different (not that I expected it to be), this morning I decided to create a top 10 list of brands that stuck out in my mind from the time I woke to the time I sat down at my desk at Big Picture Group.

Here we go:

1. TRIPLE J
The sounds of Triple J wake me every morning at 6am (I can’t stand buzzers or the like waking me up).

2. ONITSUKA TIGER
My chosen footwear selection for the day.

3. UNCLE TOBYS
A box of Uncle Tobys Vita Brits was the first thing staring at me in the cupboard.

4. CRUMPLER
My Crumpler messenger bag is the last thing I grab before heading out the door.

5. CROWN LAGER
A bit to early to be thinking and subjected to alcohol, but there’s no getting away from the transit advertising when I am waiting for a pedestrian light to turn green.

6. FORD (FOCUS)
A shiny tail badge that is the centre of my attention every time we come to a stand still in traffic.

7. LITTLE CREATURES
Again a little to early in the morning for a bevy, but the iconic Little Creatures symbol greets me every morning as I drive past the Twisted Vine Cellar.

8. THE COTERY
An excellent example of property branding in Northcote. Bold and simple; and very memorable. Definitely a favourite.

9. MELBOURNE METRO
I am guaranteed to see at least 2 trains every morning and be waiting at a crossing for at least 1. The 2009 rebrand of Melbourne Metro has been a favourite also with me. I actually enjoy (well sometimes) watching the trains roll past emblazoned with the new brand and graphics.

10. APPLE
One of the biggest brands in the world and the one brand that is a constant in my working life. My iMac greets me every morning upon arrival to work. Happy days!

It was actually a hard task to narrow it down to my 10 most memorable brands as their are so many brands trying to get their message across in all types of mediums. I could have easily made a top 50, maybe one day (or morning). Let us know what makes your top 10 for this morning.