CI Chatter » Creative Design

My Top 10 Most Memorable Brands of the Morning!

Chris Forsyth — Thu, 08 Sep 2011 01:06:54 +0000

From the time we wake to the time we go to work; get home and go to sleep. Everyday we are subjected to thousands of brands directly or indirectly whether we like it or not. Not only do we visually experience brands, we also hear, smell and subconsciously interact with brands.

Today was no different (not that I expected it to be), this morning I decided to create a top 10 list of brands that stuck out in my mind from the time I woke to the time I sat down at my desk at Big Picture Group.

Here we go:

1. TRIPLE J
The sounds of Triple J wake me every morning at 6am (I can’t stand buzzers or the like waking me up).

2. ONITSUKA TIGER
My chosen footwear selection for the day.

3. UNCLE TOBYS
A box of Uncle Tobys Vita Brits was the first thing staring at me in the cupboard.

4. CRUMPLER
My Crumpler messenger bag is the last thing I grab before heading out the door.

5. CROWN LAGER
A bit to early to be thinking and subjected to alcohol, but there’s no getting away from the transit advertising when I am waiting for a pedestrian light to turn green.

6. FORD (FOCUS)
A shiny tail badge that is the centre of my attention every time we come to a stand still in traffic.

7. LITTLE CREATURES
Again a little to early in the morning for a bevy, but the iconic Little Creatures symbol greets me every morning as I drive past the Twisted Vine Cellar.

8. THE COTERY
An excellent example of property branding in Northcote. Bold and simple; and very memorable. Definitely a favourite.

9. MELBOURNE METRO
I am guaranteed to see at least 2 trains every morning and be waiting at a crossing for at least 1. The 2009 rebrand of Melbourne Metro has been a favourite also with me. I actually enjoy (well sometimes) watching the trains roll past emblazoned with the new brand and graphics.

10. APPLE
One of the biggest brands in the world and the one brand that is a constant in my working life. My iMac greets me every morning upon arrival to work. Happy days!

It was actually a hard task to narrow it down to my 10 most memorable brands as their are so many brands trying to get their message across in all types of mediums. I could have easily made a top 50, maybe one day (or morning). Let us know what makes your top 10 for this morning.

The We Are Love design competition

Jason Stockton — Tue, 06 Sep 2011 01:05:59 +0000

We Are Love is a side project of mine which I created to raise funds for charity. I launched the project in December last year with a variety of tees and wristbands which enabled me to raise several hundreds of dollars for various charities.

This year I hope to hit the thousand dollar mark by taking the project to the world. To do this I’ve opened a competition for people from all around the world to send designs in that could potentially be printed in We Are Love’s 2012 collection. The designs will be voted on by the world and the winning designs will be printed as tees or tanks.

If you are interested in submitting a design go to:

http://www.we-are-love.com/design/

Entries close October 1st 2011

Julia Roberts L’Oreal ads banned for being too airbrushed

Lee Hew — Fri, 05 Aug 2011 05:47:09 +0000

Photoshop has been in the news recently for all the wrong reasons. We all have at some point in time received and seen the email which contains before and after photos of models and movie stars with the Photoshop retouching that has been done to them. This was an example of taking Photoshop retouching too far.

http://www.theage.com.au/lifestyle/beauty/pictures–dont-reflect-reality-julia-roberts-ad-given-the-brush-off-by-watchdog-20110727-1hz9s.html

The work that we do at Corporate Image ranges from colour correction, fixing blemishes up to removing whole objects from a photo where reshooting is no longer an option.

Below are a examples of what can be done in-house…

There are a few rules which I follow and will happily recommend. Use adjustment layers instead when making changes. This will allow you to delete the changes if you are not happy with them. It will avoid damaging the original photo.

Another is to clone in different layers to keep from damaging the original photo. It is as simple as selecting ‘Sample all layers’ in the tool bar (CS4), with the clone stamp tool selected.

There are a lot of tutorials on the web but at the end of the day, it will depend on what tools the user is comfortable with. The tip is to experiment with other tools you wouldn’t normally use.

Click on the link below to see some awesome Photoshop work created for ads.
http://creativebits.org/inspiration/ads_great_photoshop_work