I’m sure many small business owners ask themselves this question. What can a website do that an ad in the yellow pages can’t? Well, it may be hard to realize but the internet is now one of the largest form of advertising. 
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Yes, of course you should. Almost 60 million iPhones have been sold to date, and around 160,000 Android Smartphones are activated everyday. You would have to be crazy not to have your site available to the millions of users worldwide that are surfing the net on their smart phones.
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Photoshop has been in the news recently for all the wrong reasons. We all have at some point in time received and seen the email which contains before and after photos of models and movie stars with the Photoshop retouching that has been done to them. This was an example of taking Photoshop retouching too far.
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Short answer is no. It is often questioned though… If you’re looking to retail online, don’t go in thinking you can do it for $500, because you can’t. The fact is you need to spend big, just not quite as big as a retail store.
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Stepping away from your brand and just concentrating on your logo, how can you say your logo is better than another and whether it is ultimately best representing your company?
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