Case Studies > Medium Business

ZyNet adopts our Marketing Framework to create a unique market position to help them stand out from their competitors.

ZyNet

As a growing IT&T company, ZyNet have embraced the Corporate Image methodology of developing and implementing a robust and adaptive marketing framework. From developing a sales pitch (story) to creating the right imagery (photography) to enhance the ZyNet branding, Corporate Image have refined and strengthened ZyNet’s brand and corporate identity.

The key to the success of the ZyNet brand enhancement lies in the careful positioning established by Corporate Image. A common trait of the IT industry is to be heavily product focused and to promote the business through their technology. Corporate Image identified ZyNet’s unique selling proposition (USP) as being focused on client relationships and providing superior customer service. With the use of professional photography and copywriting services, Corporate Image maximised this point of difference by showcasing some of ZyNet’s key client relationships. This unique positioning has allowed ZyNet to stand out from their competitors.

The positioning established through ZyNet’s brand imagery and story were then applied their sales & marketing tools - ranging from the ZyNet website, to their brochure, online advertising campaigns and promotional products. Fostering our own client relationship, Corporate Image continues to provide strategic marketing advice to ZyNet whilst always looking for new ways to add value to their business.