Case Studies > Chairs for Charity

Corporate Image were able to help in the promotion of this event by donating their time and creative talent free of charge in the production of brochures, invitations, menus, and other promotional items.

Chairs for Charity

"Chairs for Charity" is an annual gala ball and charity auction held in Melbourne. This year's event will be held on Saturday 13th October 2007 at The Atrium at Flemington Racecourse: home of the Melbourne Cup.

The basic concept behind "Chairs for Charity" is that prominent Australian artists and designers produce chairs that reflect the personalities of well known celebrities. This may be by including a portrait of the celebrity on the chair, or alternatively designing or decorating the chair based on the persona or profession of the celebrity. To create greater appeal for potential bidders the charity arranged for some part of the chair to be autographed by the celebrity him/her self.

These one of a kind chairs were auctioned at the Chairs for Charity Gala Ball in October 2007. All proceeds from the charity auction will be shared between Make-A-Wish Australia, the Australian Drug Foundation and the National Breast Cancer Foundation.

Corporate Image designed and developed the program identity and collateral to promote and support this event.