Brand & Corporate Identity > Name & Positioning

Successful product and company names may appear to have been created by magic, but it is possible to develop names that are dynamic, effective and fully leverage a brand’s potential if you have the right process in place. A process that is clear, insightful, logical and focused will lead to a company name and tagline that are powerful components of your brand positioning and corporate identity.

Before you begin, it is essential to decide what you want your new product or company name to do for you and what values and brand positioning you would like to reflect. To make this decision, you need to understand the possibilities:

A name can:

• Achieve separation from your competitors
• Demonstrate your company’s USP (unique selling proposition)
• Create positive and lasting engagement with your audience
• Be unforgettable
• Propel itself through the world on its own, becoming a no-cost, self-sustaining PR vehicle
• Provide a deep well of marketing and advertising images
• Be the genesis of the brand and corporate identity that rises above the goods and services you provide
• Completely dominate a category

Every company name development project is unique and our process is customised for each of them.

Corporate Image ensure that all aspects of a project plan are designed to complement your corporate culture, approval process and timeframe. Consequently, our process is flexible enough to be tailored to the specific needs of your company.